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What are Banner ADs?
Banner ads are text and pictures typically placed on high traffic web sites. When you click on a banner ad, it sends you to the advertised web site.
Banner ads are largely anchoring or branding devices. Think of a jingle on a radio: when you hear the jingle, do you feel compelled to suddenly buy the product? Not really. You hear the jingle over and over, and eventually, develop AWARENESS of the company or its product.
In the same way, most banner ads are generally not designed to generate immediate click-throughs. They are designed to be an awareness and anchoring device, not an immediate lead generator.
Like ads on TV or radio, people can both love and hate the concept and execution of banner ads. People tend to say that they dislike blinking ads that distract them from the content of the page: however, the same people will click on these banner ads to go to the advertiser's site! (Another off-line comparison: people also say they hate commercials because they interrupt the program -- but they remember the commercials.) Like TV ads and radio jingles, banner ads can be very effective.
Banner Ads are a prime form of advertising that are a great way to catch the viewer's attention. With a colorful company logo and upcoming events, a Banner Ad is a sure way to publicity your company needs for future growth.
This page has basic rate information and specifications for banner ads and business listings on HospitalityIndia.com. You provide the banner graphic, or we can create one for you.
Different types of banner ad details, their sizes & samples are mentioned below:
1) FULL BANNER ADS
Dimension: 468 x 60 Pixels File Size: 15 KB maximum
Dimension: 125 x 90 Pixels File Size: 15 KB maximum
Your banner ad may be static or animated and is linked to your website. A single Banner Ad is placed near the top/bottom of each category page (a page having a link from the starting page).